"Everything has its beauty but not everyone sees it." -Confucious


Thanks for taking the time out of your busy day to read about me. I know you've got better things to do than to burn your eyes out on a computer monitor reading a self-promotional piece, so I'll try to keep it short.

My background in graphic design and desktop publishing began about ten years ago when I started doing freelance work for small businesses. When I moved to New York in the late 90's, I found a job at Lippincott as Quality Assurance Specialist, where I managed a small but productive print to web conversion team. From there I went on to American Express, joining the interactive services group, where I started doing interface design centering around web technologies, and worked on defining and refining the user experience (among other things); this is where my experience in user interfaces really began.

It seemed that many designers were more intent on making something they considered cutting edge than something usable, sustainable, and scalable — and while I wholly agree that creativity needs to be pursued and conventions need to be challenged — I'm also convinced that redesigning a car by putting the steering wheel in the trunk for the sake of being different won't get you anywhere (except maybe into a tree).

As a designer, my style leans toward minimalism, and I think this is perfectly suited for UI work, where any extra visual noise can be disruptive at best. I’ve always liked this quote from Tony Karp of TLC Systems, “The intelligent use of graphic elements and design can add greatly to the attractiveness of a Web page. But it's like putting on makeup — you have to know when to stop." I think I laughed out loud a full week when I read that.

My design philosophy is simple; I work with the end-user in mind, every step of the way. Obviously this is easier said than done, with so many different groups within a given project at odds with each other over seemingly endless issues; none of which means a thing for the person who has to stare at the end results for eight hours a day when all is said and done. Having worn many hats, I understand the unique challenges that each group faces, but I also know that too often the end-user does not get heard until it's too late. So as a UX(UE) designer, I consider it my responsibility to make sure that the audience is never overlooked in the process — that the goal remains, despite inevitable challenges and seemingly incongruous agendas, to deliver a product that will reliably serve its purpose — to engage, facilitate task efficiency, and eliminate needless complexity. At the end of the day, I consider myself an user advocate above all else.

If you're interested in reading about my design process, you can find that (surprise, surprise) on the Process page (me good IA).

Thanks for your time, and if you would like to speak to me further about my background or anything else, please get in touch.